PPC consultant and manager — Managing campaigns in Google Ads, Facebook Ads and other PPC advertising systems to drive online sales, traffic, and profits for clients that include global brands like Electrolux, Innogy and Harney & Sons. Working on PPC full-time since 2013.
copywriter, copyeditor, English-Czech translator and proofreader — Copywriter, editor and translator of Czech and English texts for numerous European and international companies including nonprofits, such as the world-renowned TED. University degree in philology and literature, Certificate in Advanced English (CAE).
web designer and web developer — Designing and developing modern websites and online stores, based on WordPress or custom-made CMS including professional SEO support. Over 100 projects completed since 2016. Web development, design, management, loading-speed improvements and hosting.
UX/UI designer and consultant specialized in web and mobile apps — Designing apps or products that look great while addressing the real needs of your customers. Full service includes user research, UX/UI design, workshops, and UX Design Lead execution. Google Impact Award winner. Clients like O2 and Budweiser.
automation and data analytics trainer and consultant — Online and in-person workshops of process automation in low-code tools and programming languages and tools like R, Python, or SQL. 30+ clients in 10+ countries: Shell, Renault, PwC, O2, etc. Author of several books, holds PhD in Applied Mathematics.
English–Czech translator, interpreter and copywriter, specialized in business, law, and marketing — Providing a full range of linguistic services to businesses and law firms in Czech and English: interpretation and translation (including sworn public service certification), transcreation, copywriting and localizations of apps and websites.
digital marketing expert and SEO consultant — Providing complex digital marketing services with a focus on SEO and UX. Over 850 successfully completed projects. Certified Google Partner and founder of the MK-VISION marketing agency.
How to price your work as a freelancer? Amelia Tait has prepared an excellent overview article in which she advocates for a more equitable and informed approach to freelance pricing — encouraging freelancers to openly discuss their rates with peers within the creative community to assess relevant rates.
"If you feel anxious about probing your peers, then you can look for guerrilla spreadsheets where creatives anonymously share their rates," writes Amelia and shares a few such spreadsheets for different disciplines like animators, journalists, and producers.
Why should you use core values in your creative business? Jessica Abel highlights the importance of incorporating core values, emphasizing its positive impact, such as improved decision-making, more effective marketing, and a stronger connection with like-minded clients.
She also discusses the challenges creative professionals face in balancing business demands with ethical standards and outlines a detailed activity designed to help you identify and integrate core values into your creative business.
"Building a successful, ethical business offers you a chance to do significant good in the world, and to counteract all those myths and assumptions. You need to see the power you hold, and then use it intentionally."